Read for Cash

Our “continuing education” program for employees can be summed up in one word: read.
Every year we pay our team to read business books. The financial incentive (15 cents / page) and requirements (the books are all pre-approved, the campaign lasts six weeks) lead people to read outside their normal interests and outside their normal job responsibilities.
In 2006 32 employees read 104 books; this year we had 151 participants read 485 books.
I encouraged everyone to contact the authors of the books they read simply to thank them for writing the book. 102 participants did, and two-thirds heard back from the author. (As quickly as within an hour, and most often with appreciation and a personal reply.)
To get paid, participants email a short review and star rating to the entire company. It can be as little as a sentence, but was often a thoughtful review with insights on how the lessons learned apply to our business. I read all 485 reports and was daily impressed with what a smart and interesting team I get to work with.
On a scale of 1 – Useless to 5 – Great Program, employees rated this year’s Read for Cash 4.5.

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