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Bob Pritchett

Entrepreneur, author

Category Archives: Business

Owning the customers

When would-be-entrepreneurs ask me for advice, I always tell them the same thing: make sure you own some customers. Amazon owns me; I make every purchase I can from them. I read their reviews and I’m addicted to one-click ordering and the Amazon Prime shipping program. I rarely look for an item from another online …

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Posted bybobpritchettMarch 31, 2008Posted inBusiness1 Comment on Owning the customers

Room2Think lives on…

Two years ago Logos turned an unused office into a creative meeting space. We kept growing, though, and eventually needed the space to house our customer service and technical support departments. Two Room2Think clients decided the concept was too good to let go, so they bought the name and re-invented Room2Think a few blocks a …

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Posted bybobpritchettMarch 26, 2008Posted inBusiness

One-click purchasing will be the death of me

I’m really interested in visual navigation tools, so people send me links to things like Musicovery. It took about 30 seconds for me to find something I liked, and seconds later a copy of The Golden Gate Quartet Collection was on its way to me. I think that is the fastest "browse to discovery to …

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Posted bybobpritchettMarch 19, 2008Posted inBusiness

Evil / genius

Wired Magazine gets their arms around the love/hate admiration/disgust many of us feel about Apple’s business processes. I was a 128k Mac owner and went to one of the first "everybody buys a Mac" universities. But I got fed up with the Mac ecosystem and the frustrations of developing for it, and went all PC, …

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Posted bybobpritchettMarch 19, 2008Posted inBusiness2 Comments on Evil / genius

Sell benefits, not features

Somebody at Starbucks tried to take this classic business lesson to heart…

Posted bybobpritchettFebruary 4, 2008Posted inBusiness

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