What is hard work today?

Wow… what a great post by Seth Godin.

Sure, you’re working long, but “long” and “hard” are now two different things. In the old days, we could measure how much grain someone harvested or how many pieces of steel he made. Hard work meant more work. But the past doesn’t lead to the future. The future is not about time at all. The future is about work that’s really and truly hard, not time-consuming. It’s about the kind of work that requires us to push ourselves, not just punch the clock. Hard work is where our job security, our financial profit, and our future joy lie.

As Logos gets bigger, my days get filled with lots of conversations. I don’t sit and write code anymore; I talk to people. But are they productive conversations? Are they the hard ones?

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